Customer Analytics For Dummies
Marketing Continuity is a framework that enables marketers to build a connected customer experience for a variety of private and company provided devices, channels, and systems. Starting with identifying, collecting, storing and leveraging identity data, it challenges brands as they attempt to construct a cohesive journey in the digital landscape.
- Turning data into deep insights to predict customer behavior
- Turning data into a competitive advantage
- Recognizing the four V's, variety, velocity, and volume
This report examines key value points of predicting customer behavior. To learn more, download this free white paper.
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